The North Face BAE Store is a place where patrons can purchase and test out the most fashion forward and technologically advanced North Face products. The retail spot is shaped like the North Face logo to evoke the emotion that an adventure has on people. At this location, guests may utilize a digital interface that is customizable to their individual needs, so they will have the perfect gear for their hiking adventure, camping trip, or grocery store run. Every one has his own personal north face, and the BAE store has it covered.