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Melvin Buchanan

  • work
  • about

Kids 2

In this role, I managed digital branding consistency for product promotions across several platforms.Projects included responsive website development, informative thumbnails and banners for B2B partner landing pages, D2C campaign promo concept creations as well as email and social media designs.

Pride Run Atlanta

Atlanta loves to start pride month off with a bang! Getting the blood flowing and the pride showing with a run, walk or cheer is a great way to do that. I created social media posts for events leading up to the big race.

OshKosh B'gosh

As a Digital Designer, I have been afforded the opportunity to work on a plethora of web-based projects such as desktop & mobile site planning and creation, promotional email designs, social media posts and more.

Popbar Alpharetta Catering Menu

This new hotspot for frozen treats has been steadily growing. Due to its popularity, they decided to create a catering menu for local businesses and group events.

Sesame Street Fact Sheet

This piece highlights the importance of educating girls in India. 

Scrabble Packaging Design

Double word score! Triple word score! This game has become the most riveting crossword challenge for decades. I wanted to create a package that could be proudly displayed and be used as a source of entertainment. 

Nashville Home Gurus Branding

The branding for this real estate company represents security that comes from home ownership as well as pride for Nashville, the music city.

Martyr Stamp Collection

The Martyr Collection is a set of stamps that exhibits prominent historical figures who made the ultimate sacrifice for human rights. Even though their struggle was for peace, they all perished violently.

Memphis City Branding

The identity in this project is meant to bring city-wide pride to the residents living in one of America’s most proud, gritty,and, soulful places.

North Face Retail Spot

The North Face BAE Store is a place where patrons can purchase and test out the most fashion forward and technologically advanced North Face products. The retail spot is shaped like the North Face logo to evoke the emotion that an adventure has on people. At this location, guests may utilize a digital interface that is customizable to their individual needs, so they will have the perfect gear for their hiking adventure, camping trip, or grocery store run. Every one has his own personal north face, and the BAE store has it covered. 

Twenty-One Chair

This chair signifies me choosing where I want to be in life. The number seven is my favorite and symbolizes my comfort level. Three number sevens make up the chair; the back has three holes in it, meant to show how high or low I choose to go.

Noosa Yoghurt Icons

Noosa, the Aussie–style yogurt brand, has a plethora of tasty flavors for consumers to enjoy. These icons are how I make Noosa's delightful treats both adorable and fun.

Kids 2

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Pride Run Atlanta

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OshKosh B'gosh

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Popbar Alpharetta Catering Menu

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Sesame Street Fact Sheet

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Scrabble Packaging Design

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Nashville Home Gurus Branding

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Martyr Stamp Collection

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Memphis City Branding

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North Face Retail Spot

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Twenty-One Chair

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Noosa Yoghurt Icons

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